![]() ![]() Hotels were charged a modest commission, they were getting good advertisements, and they didn’t have to spend much on their online fronts.Īccording to a report, travel sales generated by OTAs were about 45% of entire European travel sales revenue in 2013. Since then, OTAs became a go-to medium for travellers to book a stay, resulting in more and more hotel listings. They let everyone have a clear picture of everything. But OTAs stepped in and quickly formed a symbiotic relationship with hotels and travellers. When brick and mortar travel agents and tour operators were still in the game, there was a serious lack of transparency. ![]() Which was then just a tool to book a room quickly evolved and gained a lot of popularity due to the good work and a lot of branding.īut there’s another reason that ushered the popularity of OTAs - lack of transparency in the traditional system. The concept of OTAs dates back to the days when Microsoft launched Expedia Travel Services in 1996 in the USA. Today, there are several ways to book a hotel room and one of them is through an OTA. The rise of OTA bookingsĮarly on, hotel reservations were either made directly through a phone call, walk-in, or via a travel agent. Let’s understand why it has become such a huge battle. But hotels are still sceptical about relying on it. The opportunities OTAs present in terms of revenue are significant and it is crucial for hotels not to deprive themselves of such avenues. And of course, you can do away with commissions.Can gather more data for your future marketing campaigns.Gives you the power to personalize the guest experience.A great way to nurture a good relationship with guests.seen your hotel in person and considered making a bookingĪlso, direct booking has its own set of benefits.gone to some OTA but decided to book through your website. ![]() There are multiple factors that contribute to this.
0 Comments
Leave a Reply. |